If your business has been falling behind the times, starting a video marketing campaign might be just the thing you need to become relevant again. Promote your products, expand your website and give your customers important and relevant information about what you can do for them. There’s a lot to learn if you want to be successful; this article is a good start if you want to create a video marketing strategy.
Video marketing shouldn’t be scary. It’s simple to get a video together cheaply. You can show people how you manufacture products, demonstrate your products, or just talk to them directly.
Explore the different editing features to YouTube users. Annotations are one such tool. You can thus share links, add more information or place coupon codes in the video package.
Take screenshot of your site to include in the video you make. This will help viewers navigate your site. Another valuable use of screenshots would be in tutorial videos. Simply save a copy of your screenshot and use a video editing software program to include your screenshot into your videos.
Video marketing has to compete with the extremely short attention span of the potential customer. The first 20 seconds are crucial. During this time, a video teaser should be used to draw in viewers.
Try collaborating with others to create videos as a team. These videos often come out better than ones you do by yourself. Team members can be anyone who has a working knowledge of your company. Just be sure to give credit where credit is due. People love to see their name in print.
You shouldn’t neglect YouTube. YouTube should be your first stop. They provide free video hosting. It is also one of the highest viewed websites. Additionally, it is one of the top search engines, especially for videos.
If you have a lot of people that you work with, see if they’ll help you with the video marketing campaign you’re working on. Identify someone who likes to be on camera and who would be attractive to viewers. It is a good idea to have several people be in the videos that you create.
Keep an eye on your videos to see if they are connecting with people. The number of total views will one way to find out how successful a video is, but it doesn’t tell you how many people bought a product because of it. However, it’s much better to have some concrete data to help you determine whether the video is working. Look at the hits your videos you make get, and see which ones get more and try to figure out why.
Keep videos short and full of information. Most folks have the attention span of a gnat. Try to keep a video shorter than 5 or so minutes if you don’t want people to start surfing for another video. Nothing can shake customers’ attention and make them forget the good things like a distraction, glitch or dull moment.
Honesty and transparency are of the utmost importance in ethical marketing, and videos are no exception. When making videos, be transparent and do them for the benefit of your customers. When you want to give a sales pitch, be honest about it. Use the comment box to build relationships with potential customers who view your videos. Establish industry connections and portray yourself as an authority.
You should begin to make your advertising plan right away. Advertising this way can really lead to increased profits and a larger customer base. Make sure to remember the advice you’ve read in this article when starting your marketing campaign.