You should thing about video marketing when you are a business owner. You can not expect your product or service to sell itself, so you need to spread the word. However, you need to stand out from the competition: you need to try video marketing. The following tips about video marketing can help.
If you’re going to make a marketing video, keep it short and to the point. Many people are not willing to spend a lot of time watching a video online. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
You can’t possibly think that customers are going to watch lengthy videos and stay interested. If your video includes a product demo, you can spend upwards of 20 minutes, if necessary. Videos that are just telling people about a deal or giving an update on your company should be no longer than ten minutes.
When you make content for video marketing, don’t worry too much about the production value. High production values do not mean getting good returns back on your investment. Large corporations often use videos produced by their employees, rather than hiring actors and directors.
Use a team of others to help you think of video content. Work with your colleagues, employees, as well as your friends and family. Put their names in the credits at the end of the video.
To make a good video, do not assume that you need high production value. You don’t need professional gear; just make sure you have a focused, balanced picture. You don’t need fancy scripts or tons of confidence. Be natural and talk to the camera. In fact, you may not have to do this at all. You can sometimes use PowerPoint or screen captures instead of talking directly to the audience.
You shouldn’t neglect YouTube. You should start all of your video marketing efforts on this site. They provide free video hosting. Additionally, you will be on the 3rd most popular website in the known universe. YouTube is the most trafficked site for videos, and the second most for searches. Don’t underestimate it!
Get your employees and coworkers involved in your video marketing efforts. Try to use someone who the camera loves and is able to speak clearly. Don’t shy away from using more than on person, if doing so will be to your benefit.
Use a consistent tone in your videos. You can easily relate to your audience by showing a more humorous side. Take your target audience as well as the goods or services you provide when determining what type of video you want to create. These factors should strongly influence the approach you take with all marketing videos for your business.
Take your video camera whenever you attend trade shows, conventions or other gatherings. You may be able to get some great footage there. If you are offering a speech, always have it recorded.
Try answering customers questions in a video. It helps to have an FAQ page on your site, but many people would rather watch a video. This gives your users an option on how they would like to view this information.
YouTube videos need to have heavily moderated comments. A lot of viewers base their opinions on the comments of others, and seeing lots of negative or offensive comments could be disastrous for your campaign. Disabling the comments is always an option if moderation is not available.
In addition to posting your video on YouTube, embed it on your website. That way, they can easily see the rest of your products without too much trouble. Do not be overly concerned about the loss of views; view counts will accumulate regardless of where the video was seen.
Perfection is not your goal! You do not have to invest in state-of-the-art equipment in order to create a quality video. A standard video camera or a built in one will work just fine. Some cellphones even have a camera and enough memory to record a video. Just create great content and stay professional and it’ll work out.
Honesty, authenticity and transparency are key to success in video marketing. Hidden agendas in your videos will backfire immediately. If the purpose of the clip is to sell a new product, it should be obvious. Tell your viewers what to expect! Build up a relationship with your clients through comments. Create an air of expertise by networking with others in your field.
There are probably things that people are always asking you about your business. If you do, then this is a great opportunity to answer some questions for many of your viewers at the same time. All that’s needed is a short video that explains how a product or service works, and your viewers will have much more confidence in you, which will increase the odds that they’ll buy from you.
Your videos should begin with a cheerful introduction. You need to give them information about your business before they read your content. When you are at the end of the video, say goodbye in a good tone.
Stay patient when it comes to your marketing results. Listen to whatever feedback you get and make an effort to improve your videos. These videos will get better when you get more comfortable in front of your camera and when you can edit better.
Hopefully you now have a better understanding of what video marketing is all about. Video is one of the newest and most popular ways to market your business, so learn all you can about how you can use this. If so, you are setting yourself and your company up for long-term success.