Have you started using online videos yet? If you don’t, then there are a lot of potential customers you’re not reaching. Newspapers and radio ads are not as effective anymore. The Internet is where the current generation gravitates. Keep reading to learn more about video marketing and how this medium could help you promote your business.
Don’t fear video marketing. You can make videos easily with a tripod and decent camera. You can film the day-to-day operations of your business or impart a few tips to your viewers.
Great content is the surest way to get more people to view your video. It’s not necessary to have the latest equipment in order to succeed in this arena. People watch videos that are alright if they have relevant information that they think is important. However, that doesn’t mean you should completely neglect video production. You should still purchase the best camera and equipment that you can in order to shoot a high-quality video.
When shooting a video it is okay to keep things simple with your equipment. Many times you will not get a great return on a very large investment. Even major computer manufacturers have found success in using simple videos made by individual employees.
If you are promoting a product, you can use video marketing to show the world how to use it. Potential customers will gain confidence in your products if you provide short demonstrations and how-tos. Actually seeing it work for themselves can really help to boost your sales.
Many marketers find that working in groups makes video production a smoother, more productive experience. Your team doesn’t have to consist of people you work with. You can solicit family and friends as well. Also, include their names in the description of your video.
The most searched for topic online is how to do something. When you make a video tutorial, people looking for information on that subject will find your video, resulting in a viewer base that reflects your niche market. People will be more interested in what you are offering if they think of you as an expert.
If your customers are having issues with one of your products, do a tutorial. You will be solving the problem for those that have asked about it and for people that are going to be using it in the future as well.
Always include a question in each video. Use the “call to action” technique at the end of each video. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. In order for this to work, you must make it as simple as possible.
It’s an ambitious project, so don’t hesitate to ask for help if needed. It is a little hard to think of ideas and things when you’re making a lot of marketing videos. Hold staff brainstorming sessions, and talk to folks you know to get good ideas. Regularly ask people for feedback and suggestions that they might have, so new ideas are always pouring in.
If you’re uncomfortable with making a video yourself, have someone else do it for you. Hold a video contest that offers prizes. For the prize, tell them that the best video can be used as an ad for an upcoming project.
Share your video far and wide. Send the email to all of your friends and family. Blog about your videos on your website. Send a link to your customers via email or snail mail. Post the videos on YouTube, Facebook, or any of the other popular media-sharing domains. You need to spread the word.
In most cases, it is best to keep videos brief. Try to keep your video to three minutes to ensure you provide all the information necessary without losing the viewer. You can sometimes get away with up to five minutes, but if you go longer than that, you are almost surely going to lose people. Short videos will be easier to work with as you get started.
Use music. Consider what commercials you have seen and you will see that the best ones have music in them. Find music that fits with your message, and put it in your video. This will convert more customers in the long run. This is also a great way to help you get over your fears of being onscreen.
You can always have a video instructing others how to do something in order to market your product. Include all the information needed. Do not force customers to buy something to get the full video. When providing services and products, people will look at your company.
Voice overs are great if you’re too timid to appear in person. You may have been procrastinating about making your first video because of fear of being on camera. One option is to display your product and record a voice over. Just record what you have to say and then put it together with your video footage.
What are some questions you would need answered about your product? This is also what your customers would like to know. Answer the questions in a video. If your video is entertaining, it’s more likely to be shared. This will increase your customer base, leading to more profits.
Many overlook the potential of converting videos into podcasts. Podcasting can give your business a leg up, and you can also charge a small fee for the videos. One thing you should do is make any fee a little low when you first start.
An educational video or a tutorial can be more than three minute long, but another kind of video should last from 30 seconds to two minutes. It’s hard to hold people’s attention these days, so if you catch their eye in less than a minute and pass on vital information, that’s the best you can do.
Video marketing is the way of the future. The tried and true methods of advertising are slowly growing outdated. As always, the business needs to follow the audience. Now, the audience is online. Make use of these tips and you can attract all kinds of new customers to your business.