Are your current marketing methods not working? That’s expected, particularly if you try remaining relevant to customers. Are you interested in using video marketing? If it hasn’t, you may want to give it some thought. This is a great way for you to reach people. Here are some video marketing tips to give you an idea of what you must do.
Don’t be afraid of video marketing. Anyone with a camera and a sturdy tripod can make a video to post online. You could take your audience through the production process of whatever product you sell, or simply talk to them one-on-one in a natural setting.
You should keep your videos under 20 minutes. If you want to show how to use your product, you can use around 20 minutes. However, if you are not doing a demonstration, keep the video to under ten minutes.
You have a small window of time to get attention from viewers. The first 20 seconds are crucial. Have a ‘hook’ that will draw people in and entice them to watch more.
When you want to sell through your video, don’t forget a link to your store. The link should be in the video player. The advantage of including the link in the player is that when the video is shared socially, it will be available for those who want more information.
If you embed the video on a webpage, ensure that you also feature a submission form that will allow interested parties to subscribe to your newsletter or mailing list. People normally want to register for further information when they like your videos.
You must figure out whether or not your video is effective. It’s possible to guess how other perceive the video, but you need more. However, solid data is a better measure to see if you are reaching your target. Some things to track are the number of video views, as well as whether or not the video was watched completely.
A tripod can help your filming seem smoother. People tend to get queasy watching a video that is bouncing around and unsteady. For your videos, you’ll need a steady camera with good angle work. If your video is of poor quality then it will appear amateurish, and people won’t watch more than a few seconds of it.
You should always be yourself when you make a video. You need to appear real. People will become loyal if they feel they have a relationship with you and your brand. You will associate yourself with your product or service.
You must be authentic when using video marketing. You cannot have a hidden agenda. If the purpose of your video is to make sales, be upfront about that fact. Create relationships with viewers and customers using comments. Develop a reputation as an expert for whatever niche you are in, and network with others in your field.
Say hello in a friendly manner at the start of your video. Introduce yourself and your business before getting to your content. At the end of the video, reinforce your own name as well as that of your company.
Folks love storytellers. Do you have some stories to tell about the products you offer? Be sure to share videos of any charitable event in which your company has participated. In addition, you can include customer testimonials of how your products have helped them in some way.
If your video marketing campaign does not give you great results, do not let yourself get discouraged. Read the comments, particularly the criticisms, and use that information in subsequent videos. You’ll need to practice your editing skills, as well as talking to your audience on video, in order to improve your video marketing results.
If you are shy, do a voice over. You may have wanted to create a video but aren’t sure because being on the screen makes you uncomfortable. But, you can just display your product and utilize a voice over. Film your product under different angles and make sure the different features are visible as you mention them in your voice-over.
If you were a customer, what would you want to know about the product? Give your customers these answers. Provide them in video format for entertaining and easy digestion of the facts. When the video is enjoyed, sharing will happen, thus growing your viewer base and customer base.
As you get started with video marketing, you will get a better idea of all the possibilities available to you. Well executed video marketing efforts can dramatically increase your customer base. This will help you glean customers and grow your business.